GUO, LiuchenAbdulkareim, Sultan2025-01-202024https://hdl.handle.net/20.500.14154/74698This study examined the impact of the Kingdom of Saudi Arabia's national branding efforts in sports and tourism on youth development, focusing on job creation opportunities and overall quality of life for young Saudis, aged 18-35.39enNATION BRANDINGThesis