Level of Brand Citizenship Behaviour of Brand Personnel for Luxury Fashion Brand: A case of Italian Fashion Brand in Saudi Arabia

Dr Gillian LyonsABDULRAHMAN MOIWD HIMILAN ALOTABI2022-05-262022-05-2623289https://drepo.sdl.edu.sa/handle/20.500.14154/29803Level of Brand Citizenship Behaviour of Brand Personnel for Luxury Fashion Brand: A case of Italian Fashion Brand in Saudi ArabiaThesis