Delineating the antecedents of electronic word-of-mouth-seeking intentions on social media: The case of the Saudi Arabian fashion industry (YouTube Vloggers)

Shahadat KhanMAJDAH SAUD S AL NEFAIE2022-05-192022-05-1937069https://drepo.sdl.edu.sa/handle/20.500.14154/11774Delineating the antecedents of electronic word-of-mouth-seeking intentions on social media: The case of the Saudi Arabian fashion industry (YouTube Vloggers)Thesis