Dr Jane JohnstoneALHANOUF ALI FUHIMAN ALBALAWI2022-06-042022-02-082022-06-04110074https://drepo.sdl.edu.sa/handle/20.500.14154/65999i. To understand the relationship of social media marketing in the tourism industry. ii. To find the methods used by the tourism industry for social media marketing. iii. To assess the impact caused by social media marketing on the tourism industry of Alula, Saudi Arabia67enThesis