Conyard, EmilyAlbalawi، Ashuq Mohammed2026-02-102025Albalawi, A. (2024) Assessing how Social Media Influences Tourist Decision Making Concerns in Saudi Arabia Related to Vision 2030. MSc dissertation. Manchester Metropolitan University.https://hdl.handle.net/20.500.14154/78138This dissertation by Ashuq Albalawi (2024) examines how social media influences tourist decision-making in Saudi Arabia, with a particular focus on marketing concerns and alignment with the goals of Vision 2030. The study provides insights into the role of digital platforms in shaping tourism demand and marketing strategies in the Saudi contextThe context of the research is the novelty of both social media and tourism in the Kingdom of Saudi Arabia, and although “electronic word of mouth (e-WoM)” via social media has an impact in marketing around the world (Bushara et al., 2023), and directly on tourism in the Kingdom of Saudi Arabia (Alsheikh, Aziz and Alsheikh, 2021), the extent of that impact is not known. Studies on the role of social media applications (Al-Hazmi, 2021) and marketing (Bahurmuz and Al-Kubaisy, 2022) on tourism in the Kingdom of Saudi Arabia, have been completed because it is a growth area (Statista, 2023), but other factors of tourism, such as culture, have been more deeply studied in the Kingdom of Saudi Arabia (Madkhali, 2020; Sudigdo and Khalifa, 2020).63enSocial MediaTourist DecisionMakingMarketingSaudi ArabiaVision 2030Tourism DevelopmentThesis