Critical evaluation of the effectiveness of celebrity marketing strategies adopted by Coca-Cola for improving brand image, brand positioning, and market penetration in the UK

Dr Costas PriporasABDULLAH ABDULAZIZ ABDULLAH ALHUMUD2022-05-292022-05-2927868https://drepo.sdl.edu.sa/handle/20.500.14154/43658Critical evaluation of the effectiveness of celebrity marketing strategies adopted by Coca-Cola for improving brand image, brand positioning, and market penetration in the UKThesis