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International journal of sport nutrition and exercise metabolism, 13(3), pp.266-276.https://hdl.handle.net/20.500.14154/73014This project have identified a problem and synthesized a feasible and suitable solution to create value for our stakeholders. The project have recognized a blue ocean market and are starting to generate a buzz around our product. This document will first detail the process of identifying the problem, before moving on to how and why the product is a fitting solution. The project will demonstrate the extensive primary and secondary research involved and present insight, analysis and critical thinking/evidence. The document will then delve into market positioning and explore how we can adapt our product to deliver value to alternative demographics. Finally, this report will discuss the finances involved and the potential scenarios and opportunities over the next 5 years. This report will take the reader through this extensive process to demonstrate a user-centric process that has delivered value to the stakeholder. This document will demonstrate extensive research, insight and analysis involved in our process and how we look to launch a feasible and validated product. It will also contain a critical analysis of the process and identified learning outcomes it achieves. The product is a portable and nutritious protein dessert pot crafted in collaboration with young women and specifically tailored to their preferences and needs. This solution is firmly supported by thorough research and a wealth of valuable insights from our target demographic.115enProblem solution synthesisStakeholder mappingBlue Ocean StrategyMarket Market PositioningCo-creation researchMarket positioningResearch and insightHuman Centre DesignCritical ThinkingFinancial AnalysisProduct designCollaborationPostgraduate Projects