Beyond Mobile Advertising: an empirical investigation of customer engagement and empowerment with mobile marketing communication campaigns

Professor Chanaka JayawardhenaIBRAHIM SALEEM IBRAHIM ALOTAIBI2022-05-262022-05-2627080https://drepo.sdl.edu.sa/handle/20.500.14154/29903Beyond Mobile Advertising: an empirical investigation of customer engagement and empowerment with mobile marketing communication campaignsThesis