PJ JonesMALAK ABDULRHMAN ALHOEAIMEL2022-05-262022-05-26https://drepo.sdl.edu.sa/handle/20.500.14154/30151How to promote Dove soap in UK. This research is consist of several stages including procedural research into a brand image, customer loyalty, evaluating the main characters, identifying the target audience and analysing Dove’s public relations (PR) and advertising in digital media.en