Alarifi, Alanoud IbrahimAlarifi, Alanoud Ibrahim2023-09-132023-09-132023-08-30https://hdl.handle.net/20.500.14154/69157This report focuses on how L’Oréal has adapted to environmental changes and embraced new technologies to become a leader in the beauty industry. It discusses the company's approach to innovation and research, as well as some of the key challenges that L’Oréal's leaders faced during the company's history and how they overcame them. As an examination from us of the L’Oréal website reveals its lack of a direct sales facility and Solutions for the challenges and opportunities this presents to develop L’Oréal digital services.32enbeauty industryL’Oréal'sThesis