Chatterjee, SwagatoBaz, Abir2025-02-042024https://hdl.handle.net/20.500.14154/74823In my dissertation I have discussed the power of social media on managing brands image and changing people’s perspective on brands, as well as evaluating how red bull specifically has been impacted by social media activities as a market leader when it comes to energy drinks in the market.42enRed bullstudyreaserchanalysisadvertisementThesis