Nayer, DaudZarnoog, Ghada2025-06-252024-08-15Zarnoog, G. (2024). Digital Transformative Project for MakeUpLabs.co.uk: Enhancing Online Presence Through SEO, Content Marketing, and Affiliate Strategy (Master’s thesis, University of Strathclyde). Saudi Digital Library.https://hdl.handle.net/20.500.14154/75670A Digital Marketing Transformation Project for MSc graduation submitted to University of Strathclyde.This Digital Transformative Project focuses on repositioning MakeUpLabs.co.uk as a high-impact affiliate marketing platform for eco-conscious beauty products. The project applies the SOSTAC planning framework, incorporates SEO, social media marketing, content strategy, and affiliate tools to optimize traffic, user engagement, and conversion. Evaluation and performance metrics are measured through Google Analytics and SEMrush, providing clear data-driven recommendations for sustainable growth.65enseoDigital MarketingContent StrategyAffiliate MarketingSustainable BeautyWebsite OptimizationThesis