CRITICAL SUCCESS FACTORS IN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IMPLEMENTATION: AN EMPIRICAL STUDY AND PROPOSED GENERIC MODEL OF BEST PRACTICE

MOHAMMED AL-AJLAN2022-05-262022-05-2617673https://drepo.sdl.edu.sa/handle/20.500.14154/30765CRITICAL SUCCESS FACTORS IN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IMPLEMENTATION: AN EMPIRICAL STUDY AND PROPOSED GENERIC MODEL OF BEST PRACTICEThesis