AN ASSESSMENT OF THE EFFECTIVENESS OF THE ADOPTION OF SOCIAL CRM WITHIN THE TOURISM SECTOR OF THE KINGDOM OF SAUDI ARABIA: A CASE STUDY OF SAUDI COMMISSION FOR TOURISM AND ANTIQUITIES.

Fatimah Alqahtani2022-05-292022-05-2914770https://drepo.sdl.edu.sa/handle/20.500.14154/44559AN ASSESSMENT OF THE EFFECTIVENESS OF THE ADOPTION OF SOCIAL CRM WITHIN THE TOURISM SECTOR OF THE KINGDOM OF SAUDI ARABIA: A CASE STUDY OF SAUDI COMMISSION FOR TOURISM AND ANTIQUITIES.Thesis