Otsi, LindaAl-Abu Essa, Abdulaziz2024-02-202024-02-202024-02-01https://hdl.handle.net/20.500.14154/71481The proposed business concept, Harmony Fertility Center, is poised to become one of the pioneering startups catering for a diverse clientele, specifically focusing on professional women and same-sex couples whom legacy suppliers have traditionally neglected in the rapidly growing fertility niche. We bring on board advanced fertility solutions compounded by compassionate and culturally humble interactions with all clients. We shall combine traditional and contemporary business models to create a revolutionary hybrid model that combines a multichannel and multiservice approach to cater to diverse needs, ensuring convenience and comfort. Preliminary financial projections and estimations have demonstrated the efficacy of the business idea.69enApplied Business ProjectThesis