The Intertwined Evolution of Social Identity and Brand Equity within the Social Identity Brand Equity Model in relation to the NFL in France

Gerard DrouetTAREQ YOSEF ABDULLAH ALDAKHEELALLAH2022-05-192022-05-1930359https://drepo.sdl.edu.sa/handle/20.500.14154/13936The Intertwined Evolution of Social Identity and Brand Equity within the Social Identity Brand Equity Model in relation to the NFL in FranceThesis