Sewak, MayankAlminderej, Yosaf2025-02-162025https://hdl.handle.net/20.500.14154/74879This report analyses BMW's strategic issues and prospects, focusing on market expansion and resource optimization. BMW, a premium car leader, is affected by technical advances, environmental concerns, and changing consumer tastes. This landscape requires BMW to adapt to be competitive. BMW can maintain its competitive edge and grow by synchronizing its internal capabilities with external market demands60enBMW group reportThesis