The synergy between culture and advertising. An analysis of the standardization-adaptation debate and the individualism-collectivism dimensions.

Dr Mohammad MahdiMOHAMMED MUAYJIL SULAIMAN ALMUAYJIL2022-05-282022-05-2830330https://drepo.sdl.edu.sa/handle/20.500.14154/36122The synergy between culture and advertising. An analysis of the standardization-adaptation debate and the individualism-collectivism dimensions.Thesis