Consumer Reactions to Interactive Advertising – Do Culture and Context Matter? Examination of Theory through the Luxury Goods Sector

Dr. Mark McPhersonRAJEEN AHMAD H DAMDAM2022-05-262022-05-2625321https://drepo.sdl.edu.sa/handle/20.500.14154/31089Consumer Reactions to Interactive Advertising – Do Culture and Context Matter? Examination of Theory through the Luxury Goods SectorThesis