Consumer Attitude towards Online Marketing Communication Instruments based on Demographics, Internet Motives, and Involvement A Comparative Study between the Kingdom Saudi Arabia and Jordan

Dr Tegwen MalikSARAH MOHAMMED ALSHAHRANI2022-05-302022-05-3039629https://drepo.sdl.edu.sa/handle/20.500.14154/52367Consumer Attitude towards Online Marketing Communication Instruments based on Demographics, Internet Motives, and Involvement A Comparative Study between the Kingdom Saudi Arabia and JordanThesis