Combe, LanAlfakhri, Faisal2023-12-212023-12-212023-09-30https://hdl.handle.net/20.500.14154/70342The rationale behind this study is that it's important for e-commerce competitors to change their strategies to fit the changing AI-driven market. As AI technologies continue to change what customers want and how markets work, it's important to know what their strategic effects are. By looking into AI's theory roots, successful strategies, effects, and challenges, e commerce companies will have the knowledge they need to do well in a world that is changing quickly.54enBusiness strategye-commerceThesis