Horner, AlisonAlbalawi, FawziDebdoot, ChandraShaowei, LiuMohandas, Sreevidhya Sreevaikundam2025-03-132024https://hdl.handle.net/20.500.14154/75032As part of my MBA international consultancy project, this report presents a strategic growth plan for Alchemy. It explores geographic expansion, sector diversification, and consultancy validation through market analysis, competitor benchmarking, and OEM engagement. The findings provide a roadmap for Alchemy to enhance its market presence and optimise trade-in programs in the circular economy.102enBusinesseConsultationThesis