ELECTRONIC WORD OF MOUTH (EWOM) AND THE CONSUMER BUYING PROCESS: THE SAUDI ARABIAN MOBILE PHONE MARKET PERSPECTIVE

JAMAL ALAMOUDI2022-05-262022-05-2620255https://drepo.sdl.edu.sa/handle/20.500.14154/30829ELECTRONIC WORD OF MOUTH (EWOM) AND THE CONSUMER BUYING PROCESS: THE SAUDI ARABIAN MOBILE PHONE MARKET PERSPECTIVEThesis