Xin, DorisAlenizi, Salman Naif Fazza2025-01-272024-11-30https://hdl.handle.net/20.500.14154/74753This consultant report provides an in-depth analysis of International Business Machines Corporation (IBM), focusing on its corporate environment, strategic positioning, and financial health to deliver evidence-based recommendations for enhancing operational efficiency, financial performance, and competitive positioning. The report compares IBM’s financial and strategic positioning against its main competitor, Accenture (ACN), evaluates key strengths and challenges within the technology and consulting sectors. Using a multi-layered analytical framework including Porter’s Diamond Model, PEST, and Porter’s Five Forces, the report examines the macro and micro environmental factors shaping IBM’s strategic, operational, and competitive landscape. IBM’s strengths, weaknesses, opportunities, and threats are synthesised through a SWOT analysis, while the Ansoff Matrix explores strategic growth and business strategy. Financial assessments investigate into IBM’s company accounts and stock performance, focusing on profitability, operational efficiency, and creditworthiness through the Altman Z-Score, Fitch Credit Ratings, key financial ratios, horizontal and vertical analysis, and DuPont analysis. These insights culminate in recommendations aimed at reinforcing IBM’s resilience, adaptability, and sustainability within the competitive technology sector95enIBM Consultant ReportThesis