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ريادة الأعمال في البناء والبيئة المبنية
(McGraw-Hill Education, 2025-01-01) (شامية,سالي); (يازجي, سيرج); (غونزاليسنونيز,خافيير )
Saudi Arabia’s dynamic construction landscape offers unique opportunities, not only in large-scale projects but also in adjacent industries that support tourism, infrastructure, and urban living. Entrepreneurs in this space are not confined to high-capital ventures like skyscrapers or megaprojects; they are also transforming industries such as construction tech nology, sustainable building materials, and urban service solutions. This textbook encourages students to redefine construction entrepreneurship by exploring innovative, cost effective, and high-impact ventures that address pressing challenges while contributing to the Kingdom’s vision of eco nomic diversification and sustainability. The chapters of this textbook guide students through the entire entrepreneurial process within the context of construc tion and the built environment. From identifying market gaps and crafting innovative solutions to navigating funding, regu latory frameworks, and quality management, this resource provides a comprehensive roadmap for aspiring entrepre neurs. It integrates case studies showcasing successful construction-related ventures in Saudi Arabia, illustrating how local entrepreneurs have embraced innovation to overcome challenges and deliver value-driven solutions. This textbook also emphasizes the cultural, ethical, and environmental con siderations that construction entrepreneurs must nain the Saudi context, ensuring that their ventures align with both local traditions and global sustainability goals. As the construction industry intersects with critical global themes like smart cities, green building technologies, and renew able energy integration, students are encouraged to adopt a forward-thinking approach. The textbook highlights how entrepreneurial solutions in construction can support tourism growth, enhance urban living, and contribute to the Kingdom’s sustainable develop ment and improving quality of life.
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