Browsing by Author "Albalawi, Fawzi"
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Item Restricted International Business Project - Fuelling Alchemy’s Growth Through Trade-In(University of Manchester, 2024) Albalawi, Fawzi; Debdoot, Chandra; Shaowei, Liu; Mohandas, Sreevidhya Sreevaikundam; Horner, AlisonAs part of my MBA international consultancy project, this report presents a strategic growth plan for Alchemy. It explores geographic expansion, sector diversification, and consultancy validation through market analysis, competitor benchmarking, and OEM engagement. The findings provide a roadmap for Alchemy to enhance its market presence and optimise trade-in programs in the circular economy.8 0