Browsing by Author "Albishi , Fahad Saeed Daghsh"

Now showing 1 - 2 of 2

Restricted
Problems and Benefits Faced by Joint Ventures between MNCS in the Real Estate Sector, as Illustrated by the Joint Venture between the Al-Futtaim Group and the Smith Group
(Saudi Digital Library, 2011-12-07) Albishi , Fahad Saeed Daghsh; Durant, Alan
Abstract: This study describes benefits and risks the Al-Futtaim Group and the Smith Group are likely to experience as a result of participating in a joint venture tie-up. A structured questionnaire was administered to a set of forty respondents chosen from the managerial levels of the two firms using random and purposive sampling methods. Thirty usable responses are obtained, yielding a survey rate of 75%, and the data thus collected was analyzed by means of the spearman correlation coefficient. Since the findings are based on responses given by managers from the two firms, it is quite possible that a number of risks and benefits beyond the perception of these managers (notwithstanding their experience) may have been overlooked by the study. However, those identified by the study include: the reduction of market entry costs and risks, increased access to new markets, and increased access to new resources and distribution channels. While the preponderance of research studies indicate that national cultural disparities negatively affect the performance of the joint venture, this study finds that this is not the case with the joint venture between the Al-Futtaim Group and the Smith Group. Instead, it suggests that in the case of Al-Futtaim and Smith Group, organizational culture plays a much more substantive role in the success of the merger than do national cultures. The study affirms that the two firms have indeed enjoyed the benefits associated with joint ventures, and finds that such benefits can be generalized for other joint venture partnerships. However, it finds that the impact of culture is context-specific and therefore finds no grounds to make generalizations on that score. A number of recommendations are made, and directions for future research in the same area given.
4 0
Restricted
The Impact of Animosity, Ethnocentrism, Religiosity and Service Performance on Saudis’ Attitude Towards Airline Services
(Saudi Digital Library, 2025-06-05) Albishi , Fahad Saeed Daghsh; Oriade, Ade & Wang, Yong
Abstract: This thesis examined the impact of animosity, ethnocentrism, religiosity and service performance (moderator variable) on the attitudes of Saudi consumers towards airline services (dependent variable). This was noteworthy and timely, given the context of Vision 2030 and its National Transformation Plan having introduced significant changes in the Kingdom of Saudi Arabia. Airline services in the country are changing demonstrably. Previous research has shown service performance and quality significantly impact consumer behaviour, with dissatisfied customers readily switching to alternative providers; a gap remained in studies around this combination of variables within this geographic area. A wide literature review of themes related to consumer psychology, cultural influences, and service quality models led to the consideration of several potential variables. Animosity, ethnocentrism, and religiosity were selected for their particular relevance to the Saudi context, particularly with the regional cultural and religious significance of air travel for many consumers. Literature revealed studies suggesting that consumer animosity can significantly affect brand perception and loyalty, particularly in markets undergoing transformation (Odeh, 2015). Including service performance as a moderator was influenced by its critical role in shaping consumer experiences and perceptions of airline services. The Theory of Planned Behaviour (TPB) and the Theory of Consumption Values (TCV) provided a robust, holistic framework to examine the dynamics and nuances within the data. A quantitative approach was used, with survey methodology. A purposive sampling frame selected a homogenous study population consisting of 100 passengers at 5 different regional airports (adjusted response rate n= 426, 85.2%). Data analysis used Structural Equation Modelling (SEM) and WarpPLS 7.0 regression with Stable3 resampling technique; testing the model revealed it met the criteria for model fit and quality indices. Age, Gender and Education were controlled for following Marsh’s (1982) elaboration approach. Results revealed both consumer animosity and religiosity positively impacted consumer attitudes, consumer ethnocentrism did not have a significant influence. Service performance was seen to moderate the relationship between consumers’ ethnocentrism and attitude, while consumer animosity was not moderated by service performance. This research offers actionable insight for airlines applying for operational licenses in Saudi Arabia: they inform marketing (e.g. incentivising travel for pilgrims), and emphasise that positive service encounters mitigate the negative impact of ethnocentrism and amplify the positive effect of religiosity on consumer attitudes. Animosity alone did not impact consumer uptake, therefore international airline brands could capitalise on demonstrating cultural sensitivity and high functional value. This study provides policymakers with evidence that supports investment in the sector under Vision 2030. The small effects seen in the results demonstrate that even subtle factors can have cumulative or situational importance. The use of TPB with TCV offers a nuanced lens to offer understanding of consumer behaviour within this unique context.
3 0