Browsing by Author "Aldawsari, Luluh"

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Interactive Visualization and Analysis Dashboard for Social Media Networks and Multivariate Data
(Saudi Digital Library, 2023-12-01) Aldawsari, Luluh; Cantu, Alma
Researching the fusion of data visualization, network analysis and interactive elements, especially when dealing with a significant number of nodes, is beneficial for examining the social behaviors and connections of people. Indeed, it can open avenues for future research into data-driven insights and targeted communication strategies. We introduce an interactive dashboard developed using the JavaScript d3.js library to visualize Facebook network data. The dashboard shows node metrics and network metrics to identify influential nodes through degree centrality and other metrics. Additionally, community detection using Louvain algorithms clusters the network into communities. Node features, representing various user characteristics, are visualized through a parallel coordinate plot, revealing trends and correlations. The dashboard is made interactive with tooltips, click events, and node dragging for an effortless user experience. Its success in presenting network structures and user insights holds promising implications for marketing strategies and decision-making. Overall, this research contributes to the field of data visualization and network analysis, offering valuable tools for understanding social network dynamics and optimizing digital communication strategies. The interactive dashboard empowers users to explore and gain valuable insights from complex network data, paving the way for future advancements in the realm of data-driven insights and targeted marketing efforts
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