Browsing by Author "Alkathiry, Aljoharah"

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Exploring the Market Opportunity for Emotional Intelligence Educational Tools for Children in Saudi Arabia: Fostering Emotional Growth
(University of Warwick, 2024-09) Alkathiry, Aljoharah; Zawwar, Imran
The project should relate to the exploitation of a business opportunity in any sector. Technology/processes or business models should be considered as differentiators. It should involve the analysis of options, comparative evaluation and business model design. The project should relate to the exploitation of a business opportunity in any sector. Technology/processes or business models should be considered as differentiators. It should involve the analysis of options, comparative evaluation and business model design. *** My project relates to this definition in the following way: My dissertation aligns with the project requirements by identifying a new market opportunity for Emotional Intelligence (EI) educational tools within the Saudi Arabian context. The research includes an in-depth market analysis that uncovers the gap in the availability of EI resources for young children. By developing a strategic plan for the introduction of a culturally adapted EI educational game, the project demonstrates the application of innovative thinking and entrepreneurial skills. The business model is designed with a focus on sustainability and aims to have a significant social impact by contributing to the emotional development of future generations in line with Saudi Vision 2030.
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