Browsing by Author "Alrashidi, Sarah"

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The Unconventional Pathways of Saudi Arabian Women Entrepreneurs in the Luxury Sector
(University of Sussex, 2024) Alrashidi, Sarah; Jaser, Zahira
This research delves into the transformative journey of Saudi Arabian women entrepreneurs in the luxury sector, propelled by Vision 2030. It critically examines their strategic maneuvers, successes, and challenges in navigating this dynamic market. Key areas of inquiry include the metamorphosis in the luxury sector for these women post Vision 2030, detailing specific changes and their impacts, as well as identifying the strategic blueprints and best practices that have driven their success. Furthermore, the study investigates the influence of policy changes on their operational environment, explores mechanisms for sustaining ventures during economic downturns, and examines how trust is built and maintained among discerning clients. Additionally, it aims to understand the unique challenges and achievements characterizing the journey of these women in the Saudi luxury sector. Through this comprehensive analysis, the research provides a critical understanding of the resilience and innovation exhibited by Saudi women in the luxury industry.
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