Browsing by Author "Alreshwde, Bander"
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Item Restricted Explore The Perspective of the Public Institution Toward Their Collaboration with the Social Media Celebrities(Saudi Digital Library, 2023-08-10) Alreshwde, Bander; Patel, SusmiThe research’s central idea has been to explore and analyse the views and decisions of public authorities regarding their cooperative working with social-media influencers or celebrities. Methodology: The research integrated semi-structured interviews with 6 editors-in-chief and directors from Saudi media agencies. Thematic analysis was rigorously performed to evaluate the data findings.16 0