Browsing by Author "Althagafi, Layanne"

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ReadiEats: A Subscription Based Ready Meal Business Plan for Students and Young Professionals in Guildford
(Saudi Digital Library, 2026) Althagafi, Layanne; Van Achterbergh, Leon
This business plan presents ReadiEats, a UK based subscription meal service designed to provide affordable, nutritionally balanced, pre prepared meals for students and young professionals in Guildford and surrounding commuter towns. The concept addresses a clear market gap between low cost convenience food and premium healthy meal providers by offering portion controlled meals that fit time constrained lifestyles without requiring cooking or meal planning. The plan evaluates the business opportunity through market analysis, competitor benchmarking, target market assessment, operational design, marketing strategy, financial forecasting, and risk analysis. ReadiEats adopts a lean, scalable model supported by outsourced meal production, third party delivery, and digital first customer acquisition. The business aims to build recurring revenue through subscription plans while strengthening customer retention through convenience, affordability, and optional fitness based partnerships. Overall, the plan demonstrates that ReadiEats has strong potential to establish a defensible position within the UK convenience food market and scale sustainably within university town environments.
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