Browsing by Author "Alturki, Lama"
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Item Restricted STRATEGIC POSITIONING AND COMPETITIVE ADVANTAGE IN SPECIALTY DESSERT INDUSTRY: A COMPARATIVE ANALYSIS OF MISS MACAROON AND ITS COMPETITORS(Queem Mary University, 2024) Alturki, Lama; Licsandru, TanaThis paper focused on investigating the strategic positioning and competitive advantage of Miss Macaroon, which is among the leading businesses in the specialty dessert industry10 0