Browsing by Author "Alyami, Hamad"
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Item Restricted Perception of residents about sustainability impacts of mega events: A case study of Qatar World Cup 2022(Saudi Digital Library, 0023-09-29) Alyami, Hamad; Terzidou, MatinaThe objective of this dissertation is to evaluate the perception of the residence of the Doha city about the sustainability impact of the World Cup 2022. Using stakeholder and triple bottom line theories, this study argues that degree of involvement (independent variable) of the residents of host city in a mega event depends upon their perception about event’s economic, social, and environmental (dependent variables) impact on the host city. Following quantitative methodology, this dissertation collected 246 responses through conducting an online survey using convenience sampling technique. Findings subjected to descriptive and correlation analysis to test research hypothesis. Analysis of data reveals that despite of having economic, social, and environmental concerns, residents of the Doha city showed their commitment towards involving in the World Cup 2022. This is proved by the results of correlation analysis that reveals positive and significant relation between economic and social perception of Doha residents about World Cup 2022 and their involvement in the event. However, moderate yet significant relationship is found between the perception of Doha city residents about the environmental impact of the World Cup 2022 and their involvement in the event. It is found that reason behind trade-offs between economic, social, and environmental perception of the World Cup 2022 and their involvement in the event comes from their emotional attachment to the event as it created their social identity, development tourism brand image of the Doha city, and led to developing their national pride. These findings implicate that residence of the Doha forgo economic, social, and environmental concerns because of their emotional attachment with the country, however organizers could have done more to take locals in confidence through more direct communication. Therefore, this study recommends authorities to develop clear communication plan to improve awareness of the people about sustainability issues while holding future mega events. Exclusion of demographic variables from the analysis and small research population are two key limitations of this study.13 0