Browsing by Author "SAMAR ABDULAZIZ ABDULLAH ALZAMEL"

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PERCEIVED SOCIAL SUPPORT AND E- ENTREPRENEURIAL INTENTIONS AMONG SAUDI ARABIAN WOMEN: THE ROLE OF RESOURCE ACCESSIBILITY
SAMAR ABDULAZIZ ABDULLAH ALZAMEL; Dr. Mohammad Nazri Mohd Nor & Dr. Safiah Binti Omar
E-entrepreneurship is a complex process that involves vision, creativity, cooperation, and transformation to create successful ventures. Ordinarily, a rise in entrepreneurial ventures facilitates the production and service sectors, resulting in an expansive economy. The Saudi Arabian government has established the significance of promoting entrepreneurship to expand and diversify its economy that is reliant on sale of petroleum products. Successful actualization of the government’s entrepreneurial resolve requires inclusivity that promotes participation of all the tenets of society; not limited by gender, age, and social stratification. In congruence, the current Saudi government has permitted sufficient space for females to engage in entrepreneurial ventures. Further, the emerging social environment in Saudi Arabia tends to encourage women to participate in economic ventures. This study aims to explore the direct impact of the perceived social support towards e-entrepreneurial intention, and the direct influence of the Theory of Planned Behavior (TPB) components of attitude towards entrepreneurship, subjective norms, and entrepreneurial self-efficacy. Also, the study examines the indirect effect of the Theory of Planned Behavior (TPB) components on the relationship between perceived social support and e-entrepreneurial intention. The study introduced resource accessibility (RA) as a moderator on the relationships between (TPB) and e-entrepreneurial intention. The data were collected from 534 female undergraduate Saudi students using semi-structured survey questionnaires. The participants were selected using simple random sampling method. Data analysis was conducted using Structural Equation Modelling–Partial Least Square (SEM-PLS). The study findings suggest that perceived social support has a positive impact on e-entrepreneurial intention and that the relationship between perceived social support and the components of the TPB is statistically significant. Subsequently, the direct effect of the attitude towards e-entrepreneurship, and the e-entrepreneurial self- efficacy are significant, while the direct effect of subjective norms and e-entrepreneurial intention is insignificant. The findings support the mediation effect of TPB components (attitude towards e-entrepreneurship, e-entrepreneurial self-efficacy) on the relationship between perceived social support (PSS) and e-entrepreneurial intention (e-EI). The mediation effect of the subjective norms on the relationship between PSS and e-EI was insignificant. The moderation role of the resource accessibility (RA) on the relationship between the TPB components and e-EI was positively significant. The study findings offer theoretical and practical contributions to female e-entrepreneurship practice in Saudi Arabia and Middle Eastern countries with near-similar socio-economic contexts.
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