Browsing by Author "aref, saja"

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The role of the Saudi Press Agency in light of its new strategy and its relationship to its structure and digital content industry
(Saudi Digital Library, 2023-08-07) aref, saja; AlLabban, Sherif
Abstract Name / Saja Ali Abdullah Aref Nationality: Saudi Arabia Thesis title: The role of the Saudi Press Agency in light of its new strategy and its relationship to its structure and digital content industry (analytical and field study) Supervised: Prof. Dr. Sherif Darwish Al-Labban Professor and Head of the Journalism Department, Faculty of Mass Communication, Cairo University This study aimed at monitoring and analyzing the new strategy of the agency under study and its impact on journalistic work in the Kingdom of Saudi Arabia and on the role of the Saudi Press Agency in dealing with press news and the mechanisms for presenting it to the public and how to monitor and describe the new methods and methods that are used in presenting and presenting the journalistic contents produced by the agency. Interactive digital content, and the stages through which this content is produced in light of the structuring of administrative and editorial policies, the updating of journalistic work mechanisms and the qualifications required of journalists, as well as their qualification and training in the production of digital content. This study belongs to the descriptive studies aimed at knowing the role of the Saudi Press Agency in light of its new strategy and its relationship to its structure and digital content industry. Systematic and codified to monitor certain facts, opinions or ideas. The field study was applied to a random sample of 150 respondents from the administrative and editorial leaders, heads of departments, and those in charge of communication, in addition to experts, editors, and correspondents in the agency under study. Monitoring the published contents of the news and news reports broadcasted by the agency under study in the broadcast icon, and it includes several areas: broadcasting political, economic, sports, cultural, social, and public broadcasts, translated from Arabic into several languages, namely English, Persian, Russian, Chinese, and French.
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