Digital Innovation and Entrepreneurship
Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
McGraw-Hill Education (UK) Limited
Abstract
Description
This textbook is guided by an experiential learning approach
that emphasizes learning through practical engagement, and
therefore, fostering an engaging and transformative learning
experience. This pedagogical approach emphasizes active
engagement, reflection, and application of knowledge and
skills in real-world contexts. Through concrete experiences,
reflective observation, abstract conceptualization, and active
experimentation, students develop a deeper understanding
of entrepreneurship while honing their practical skills. The
recommended book components, case studies, pedagogical
boxes and project activities serve as valuable resources to
support and enhance each element of experiential learning,
ensuring a comprehensive and impactful learning journey for
aspiring entrepreneurs.
The rich and relevant examples from the real world are an
important feature of this textbook and play a crucial role in driving
forward the applied lessons to students. These examples provide real-life context and practical illustrations of entrepreneurial
concepts and strategies. By showcasing successful entrepreneurial ventures, challenges faced, and strategies employed,
these examples bring the theoretical concepts to life, making
them more relatable and actionable for students. Students gain
valuable insights and inspiration, enabling them to connect
theory to practice, and apply their knowledge effectively in
real-world entrepreneurial situations.
Keywords
Data Management, Artificial Intelligence, Research and Development Strategies