Browsing by Author "Alghamdi, Fatimah"

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Guest Satisfaction The Role of Digital and Contacless Service in the Post Covid 19 Era
(Taylor's University, 2025) Alghamdi, Fatimah; Abdulrazak, Dhiya
The COVID-19 pandemic has drastically altered the landscape of various sectors, including the hotel and hospitality industry. With the necessity for social distancing and the resultant increase in digital interactions, hospitality businesses have increasingly adopted digital and contactless service methods. In view of this, this study investigates the role of digital and contactless services in enhancing guest satisfaction in the post-COVID-19 era. It attempts to explore the extent to which these services have promoted guest satisfaction, the challenges encountered in their implementation, and the strategies employed to overcome these challenges. The study will make use of quantitative method with data to be collected from the representatives of the hotel guests in the hospitality sector using random sampling technique based on Israel (2012) sample size. A questionnaire of a 5-point Likert scale is used in this investigation. The data collected are analyzed with the aid of SPSS. The findings show that that satisfaction of guest was high in the post-covid-19 era and that digital service plays an enormous role in ensuring guest satisfaction.
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How does news reporting suggest no- and low-alcohol (NoLo) drinks are used by people trying to cut down on alcohol consumption in the UK?
(University of Sheffield, 2024) Alghamdi, Fatimah; Holmes, John
Abstract Background: On average, Europeans consume more alcohol than people from other regions. Drinking beverages with lower alcohol concentrations is considered a potential strategy for reducing overall alcohol consumption. Recently, no- and low-alcohol (NoLo) drinks have become popular in the United Kingdom (UK), attracting growing interest from researchers and the media. This systematic review examines how NoLo drinks are portrayed in UK newspapers, addressing a gap in understanding their representation in the media landscape. Aim: To analyse how UK national newspapers report on the consumption of NoLo drinks by individuals attempting to reduce their alcohol consumption. Methods: A comprehensive search of newspaper articles published from 2020 to 2024 in the LexisNexis database was conducted, focusing on NoLo drinks in the context of reducing alcohol consumption. Articles were selected based on predetermined inclusion criteria. A thematic analysis was performed to uncover key themes and trends in the coverage of NoLo drinks. Results: The study analysed 162 selected articles, identifying common themes and discrepancies in the reporting of NoLo drinks. The findings were presented thematically under two broad themes: 1) popularity and acceptance of NoLo beverages, including the evolution of social norms around drinking, increased variety and availability of options and pricing considerations, and 2) health benefits of NoLo beverages, encompassing physical and mental improvements and health concerns. Conclusion: This recent analysis of UK newspaper coverage of NoLo beverages shows predominantly positive framing. While the media highlight health benefits and market growth, they less frequently address potential risks and regulatory challenges. The supportive media landscape could help integrate NoLo drinks into British drinking culture, but a lack of critical perspectives may hinder comprehensive public understanding. These findings emphasise the media’s role in shaping perceptions, calling for more balanced coverage, continued research and careful regulatory oversight as the NoLo drink trend evolves within British drinking culture.
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