How does news reporting suggest no- and low-alcohol (NoLo) drinks are used by people trying to cut down on alcohol consumption in the UK?

Abstract

Abstract Background: On average, Europeans consume more alcohol than people from other regions. Drinking beverages with lower alcohol concentrations is considered a potential strategy for reducing overall alcohol consumption. Recently, no- and low-alcohol (NoLo) drinks have become popular in the United Kingdom (UK), attracting growing interest from researchers and the media. This systematic review examines how NoLo drinks are portrayed in UK newspapers, addressing a gap in understanding their representation in the media landscape. Aim: To analyse how UK national newspapers report on the consumption of NoLo drinks by individuals attempting to reduce their alcohol consumption. Methods: A comprehensive search of newspaper articles published from 2020 to 2024 in the LexisNexis database was conducted, focusing on NoLo drinks in the context of reducing alcohol consumption. Articles were selected based on predetermined inclusion criteria. A thematic analysis was performed to uncover key themes and trends in the coverage of NoLo drinks. Results: The study analysed 162 selected articles, identifying common themes and discrepancies in the reporting of NoLo drinks. The findings were presented thematically under two broad themes: 1) popularity and acceptance of NoLo beverages, including the evolution of social norms around drinking, increased variety and availability of options and pricing considerations, and 2) health benefits of NoLo beverages, encompassing physical and mental improvements and health concerns. Conclusion: This recent analysis of UK newspaper coverage of NoLo beverages shows predominantly positive framing. While the media highlight health benefits and market growth, they less frequently address potential risks and regulatory challenges. The supportive media landscape could help integrate NoLo drinks into British drinking culture, but a lack of critical perspectives may hinder comprehensive public understanding. These findings emphasise the media’s role in shaping perceptions, calling for more balanced coverage, continued research and careful regulatory oversight as the NoLo drink trend evolves within British drinking culture.