King Faisal University

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The effect of online reviewer profile characteristics on perceived social presence, affective trust, and review credibility: The case of Saudi Arabia
(Saudi Digital Library, 2020) Al Naim, Abdullah F.
Establishing trust is a critical issue for customers and for new or unknown online retailers. As it is impossible for customers to check products before making online purchases, retailers have more scope for engaging in opportunistic behaviours than they do in the
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