SACM - United States of America
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9668
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Item Restricted Faculty Members’ Digital and Instructional Practices in E-learning Programs at Saudi Universities(University of Idaho, 2023-02-10) Alhasaf, Ibtisam; Dixon, Raymond A.With the increasing popularity of e-learning programs, educational stakeholders are attempting to promote the successful implementation of interactive e-learning programs. Scholars have long tried to understand how faculty members perceive and practice e-learning instruction in Saudi universities, where e-learning is a relatively new concept. A few studies conducted in different regions of the Kingdom of Saudi Arabia have investigated faculty members' perceptions. This study added to the limited body of knowledge on Saudi faculty members' perceptions of their practices in e-learning programs. This qualitative study recruited 17 instructors from six universities in Saudi Arabia using a generic qualitative inquiry approach. Semi-structured interviews with the participants were used to collect data. Findings indicated that the participating faculty members have a variety of practices and experiences regarding implementing an interactive e-learning program. These experiences were conceptualized in four main themes: interactive activities, assessment, multimedia learning material, and students' acceptance of e-learning programs. The present study clarified that instructors use various interactive activities, tests and quizzes for assessment, and videos as the main multimedia tool in their online classes. The results elucidate that students are increasingly accepting e-learning environments and the technologies used in their learning space. The study also throws light on factors affecting the successful implementation of the interactive e-learning program. Exploring these competencies and practices can provide instructional designers, faculty members, directors of online education, and other relevant stakeholders with the present picture of faculty techniques and virtual ability to teach in dynamic online spaces in Saudi universities.9 0Item Restricted Public Instagram Accounts of Saudi Women Public Figures in a Context of Social Change(University of North Dakota, 2024-05) Albogami, Gamra; Kalbfleisch, PamelaThis research analyzed 100 Instagram posts of ten Saudi women's public figures using a qualitative methodology to explore how their cultural and gender roles and norms are portrayed and how these portrayals align with Saudi Arabia's Vision 2030 objectives. The findings indicate that these public figures integrate traditional cultural and gender norms with contemporary norms in their online presentations. Traditional attire and familial roles are commonly showcased, underscoring the profoundly ingrained importance of cultural values in alignment with the findings in existing literature. However, there was a noticeable shift towards contemporary portrayals of identity, particularly in professional life, reflecting the evolving roles of women in Saudi society. Also, personal and social activities in their posts showed their active engagement in public life, while expressions of solidarity and support for other women reflected a community of empowerment. The analysis demonstrates that these public figures are actively contributing to the fulfillment of the Vision 2030 objectives. Through their online presence, these women contribute to a nation's transformation narrative, embodying the vision's goals of creating a vibrant society, a thriving economy, and an ambitious nation. The study enhances the public and professional understanding of gender roles and cultural identity in the context of Saudi Arabia's rapid socio-economic changes. These insights provide perspectives that could be informative for sociocultural research experts, policymakers, media and communication professionals, and academics.21 0Item Restricted MISINFORMATION DETECTION IN THE SOCIAL MEDIA ERA(Howard University, 2024-04-22) Alzahrani, Amani; Rawat, Danda B.As social media becomes the main way of getting information, the spread of misinformation is a serious and widespread problem. Misinformation can take many forms, such as text, video, and audio, and it can travel quickly through different platforms, affecting the quality and trustworthiness of the information that users access around the world. Misinformation can have negative effects on how people think, act, and interact, and it can even endanger social peace. This study aims to tackle the complex problem of misinformation by presenting a comprehensive approach that addresses various forms of deceptive content on social media with a focus on Twitter ( currently X). Twitter stands out as a dynamic and influential microblogging service that enables users to share real-time updates, news, and opinions in concise 280-character messages known as tweets. We introduce a hybrid deep learning model that incorporates Feature-based models at both tweet and user levels, complemented by pre-trained text embedding models such as Global Vectors (GloVe) and Universal Sentence Encoders (USE). Through careful evaluation on a real-world dataset, our approach proves effective in detecting textual misinformation. Recognizing the vital need to verify the reliability of information on social media, we propose a method to assess user credibility. Our solution involves evaluating the credibility of users based on their profiles to enhance the rumors detection model. This study proposes a novel mechanism for assessing a user’s credibility. Additionally, we extended our study capabilities to address the challenges posed by deceptive video content spread on social media using DeepFake technology. As the rapid advancement of deepfake technology threatens the integrity of audio and video content, we present a novel approach combining Optical Flow (OF) algorithms with a Convolutional Neural Network (CNN) to enhance deepfake video detection. This comprehensive strategy addresses the diverse challenges posed by misinformation, credibility assessment, and deepfake detection in the dynamic landscape of social media.36 0Item Restricted “Insta-Tweet” Appeal Among Saudi Women: A Uses-and-Gratifications Perspective(St. Mary's university, 2019) Alaslani, Eman; Coley, FrancescaThe emergence of social media has changed many aspects of people’s lives as it directly impacts communication and social conscience. Social media has created new ways of providing information about social issues through peer communication, which plays an important role in user behavior. This study examined the impact of both Twitter and Instagram on Saudi women, and attempted to understand the factors driving women to use Instagram and Twitter and to be involved in social events. In this study, a qualitative method was the primary means of data collection. This study used convenience sampling. Due to limited time for research, the study involved a sample of seven Saudi women. The interviews were conducted in English and, in some cases, Arabic. The themes that emerged from the findings of the interviews: In Twitter, seeking important information, trending topics, giving space to Saudi women, increasing awareness about women rights while in Instagram the common themes were entertainment, self- presentation, Instagram itself, creativity and Saudi women. These themes served to answer the research questions that informed this study.18 0Item Restricted The Saudi Government's Response To COVID-19: A Social Media Analysis(The University of Southern Mississippi, 2024-05-09) Sonbul, Raghad; Xue, FeiIn 2020, COVID-19 invaded the world and caused massive losses, materially, morally, and psychologically. Countries worldwide tried to mitigate the damages by taking strict precautionary measures. The response of governments to this pandemic varied. This study explored the Saudi government’s response to the pandemic by examining its official Twitter accounts. Saudi Arabia holds an important position, economically, politically, and religiously. Thus, its response to COVID-19 affects its international image and reputation, as well as the tremendous number of people who visit the country annually during the Umrah and Hajj seasons. A qualitative content analysis was conducted, and 1,007 tweets posted by the Saudi Government from 2020 to 2021 were coded. Situational crisis communication theory was used to help identify strategies used by the government. Findings suggested that the Saudi government used Twitter extensively during the pandemic in different stages of the crisis cycle. Most of the tweets focused on the government's efforts and precautionary measures it took in the very early stages, starting with closing the borders and stopping Umrah and Hajj. These actions led to a decrease in deaths and active cases, compared to other countries. As part of the apology strategy, a new theme, unity, was identified in the content analysis, which contributes to the Situational Crisis Communication Theory. Victimization and integration strategies were also found. The study did not support the theory’s assumption of connecting crisis responsibility to the crisis type. The findings suggested the need to expand SCCT to include additional crisis types and separate crisis responsibilities.30 0Item Restricted Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The United States And Saudi Arabia On Instagram(2023-08-01) Alassaf, Mohammed; Matthew, PittmanThis paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Sports influence ads have become a widespread phenomenon; they are mostly everywhere. These special commercials capture people's attention and will be discussed for what makes them special. This paper will look at how this type of advertisement and its objectives differ on Instagram in the United States and Saudi Arabia. Social media lets users watch and engage with sporting events differently (Lamirán-Palo Mares, 2020). The purpose of this research paper is to investigate the roles of sports influencers in advertising on Instagram in the United States and Saudi Arabia. The study utilized SPSS software to analyze data and assess the relationship between sports influencer marketing and brand awareness among influencers and consumers in Saudi Arabia and the United States. A two-way ANOVA test was conducted, and the results revealed a significant difference in the effectiveness of sports influencers on social media and advertisement between the two countries.48 0