Saudi Cultural Missions Theses & Dissertations
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Item Restricted Business in Practise: Firm Analysis(University Of Warwick, 2024-08-22) Almagrabi, Reem; Lopez-Cotarelo, JuanThis report examines the strategic decisions and outcomes of a simulated firm operating within the competitive electric vehicle (EV) industry. It explores how a delayed initial investment impacted company performance and required strategic adjustments to align with market demands. By leveraging frameworks such as Lean Manufacturing, the Theory of Constraints, and the Resource-Based View, the report evaluates the company's marketing and operational strategies. Key highlights include optimizing production lines, balancing tariffs, adjusting pricing strategies, and launching innovative EV models. The analysis underscores the importance of cross-functional collaboration, timely decision-making, and adaptability in achieving market leadership and operational efficiency. Despite challenges, the implementation of an aggressive production strategy and premium pricing approach led to improved market share, customer satisfaction, and revenue growth.12 0