Saudi Cultural Missions Theses & Dissertations
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Item Restricted Developing effective communication strategies for complex health messages(Saudi Digital Library, 2023-08-03) Alotaibi, Anas; Simmonds, LucyAbstract This rapid review appraises the effectiveness of various communication frameworks and strategies used for communication of intricate health messages to the masses. Rapid review was used to provide timely insights and guide public health measures since effective communication in the setting of complicated health concerns is urgently needed. In this review, the evidence was synthesized through a meticulous retrieval of data from peer-reviewed research articles in Business Source Complete database. In order to provide an up-to-date overview of current research in this subject, the search was restricted to publications published between 2010 and 2023. The results suggest that a range of communication frameworks and strategies play a crucial role in effectively conveying intricate health messages to the wider public. Various communication frameworks, including the Social Amplification of Risk Framework (SARF), Crisis and Emergency Risk Communication Model (CERC), IDEA Model (Internalization, Distribution, Explanation, and Action), Message-Level Strategies, Framework of Inoculation Theory, and Framework of Risk Information Seeking (FRIS), have been scrutinized for their influence on message reception, comprehension, and modification of behaviour. Furthermore, the review delves into the efficacy of various strategies including risk assessment and its ramifications in societal settings, as well as measures taken to safeguard oneself. The quick assessment holds significant implications for professionals in the field of public health, policymakers, and communication experts who are tasked with promptly devising evidence-backed approaches to communicate intricate health-related information. Through the synthesis of existing evidence, this review presents practical suggestions for crafting communication interventions that are both captivating and effective, while remaining accessible to a wide audience.10 0