Saudi Cultural Missions Theses & Dissertations
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Item Restricted Choco-Camel(University of Manchester, 2025) Alothman, Tasneem and Alberiki, Alya; Zolkiewski, JudithChoco-Camel is an innovative startup based in the UAE, offering premium camel milk protein bars. These unique snacks combine the cultural significance of camel milk with modern wellness trends, appealing to health-conscious consumers. As the demand for health-focused snacks grows in the UAE, Choco-Camel is well-positioned to tap into this expanding market. Camel milk, rich in essential vitamins, minerals, and known for its easy digestibility, sets the company apart by providing a healthier alternative to traditional protein bars while connecting customers to the UAE’s cultural heritage. Choco-Camel aligns with the United Nations’ Sustainable Development Goal 3: Good Health and Well-being by offering a nutritious and delicious snack that supports overall wellness. The use of camel milk is central to the company’s mission of promoting better health outcomes and contributing to global well-being. The company generates revenue through a multi-channel strategy that includes indirect sales in major retail outlets and Amazon. By focusing on premium pricing and strategic partnerships with key retailers and fitness centres, Choco-Camel ensures broad distribution and strong brand visibility. The health snack market in the UAE is growing rapidly, driven by a shift toward nutritious and culturally relevant products. With its unique offering, Choco-Camel is poised to become a leader in the premium health snack segment. In its first year, Choco-Camel aims establish a strong market presence. By emphasising innovation, cultural relevance, and sustainability, Choco-Camel is on track to become a household name in the health snack industry, setting the foundation for long-term success and market leadership.20 0