Saudi Cultural Missions Theses & Dissertations

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EXAMINING YOUTUBE'S INFLUENCE ON THE PROMOTION OF SAUDI ARABIA'S TOURISM AS A TRAVEL DESTINATION: CONTACT ANALYSIS.
(Wake Forest University, 2024-05-20) Alsafari, Shuruq Hassan; Hazen, Michael David
This thesis explores YouTube's role in boosting tourism in Saudi Arabia, aligning with the Saudi Vision 2030 plan to revive the tourism sector and stimulate economic growth. It investigates how digital platforms, particularly YouTube, influence travelers' perceptions and choices. By analyzing YouTube videos promoting Saudi tourism, the study emphasizes the significance of cultural aspects like cuisine and hospitality in capturing viewer interest. It also highlights the diverse attractions showcased in the videos, contributing to Saudi Arabia's image as an attractive destination. Viewer comments underscore YouTube's effectiveness in inspiring travel and cultural engagement. Ultimately, the thesis supports Saudi Vision 2030 by leveraging digital platforms to showcase the country's cultural heritage and drive sustainable economic growth in tourism.
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