Saudi Cultural Missions Theses & Dissertations
Permanent URI for this communityhttps://drepo.sdl.edu.sa/handle/20.500.14154/10
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Item Restricted Navigating Consumer Resistance: Understanding Barriers to Technology Adoption in the Modern Market Through Systematic Literature Review(University of Essex, 2024-09-11) Alsaidan, Nawaf; Kuanr, AbhisekThis study systematically explores and identifies factors contributing to consumer resistance to technology adoption in modern markets and proposes strategies to address them. The research focuses on three objectives: identifying primary barriers to adoption, analyzing psychological, sociocultural, and functional impacts, and evaluating marketing strategies to mitigate resistance. Using a systematic literature review of 21 studies (2010–2023), the study finds that consumer resistance arises from psychological barriers (e.g., tradition and skepticism), sociocultural influences (e.g., norms and social pressures), and functional issues (e.g., value, risk, complexity). It concludes that holistic approaches addressing all barrier types are essential for effective technology adoption.8 0Item Restricted Navigating Consumer Resistance: Understanding Barriers to Technology Adoption in the Modern Market Through Systematic Literature Review(University of Essex, 2024-09-11) Alsaidan, Nawaf; Kuanr, AbhisekThis study systematically explores and identifies factors contributing to consumer resistance to technology adoption in modern markets and proposes strategies to address them. The research focuses on three objectives: identifying primary barriers to adoption, analyzing psychological, sociocultural, and functional impacts, and evaluating marketing strategies to mitigate resistance. Using a systematic literature review of 21 studies (2010–2023), the study finds that consumer resistance arises from psychological barriers (e.g., tradition and skepticism), sociocultural influences (e.g., norms and social pressures), and functional issues (e.g., value, risk, complexity). It concludes that holistic approaches addressing all barrier types are essential for effective technology adoption.22 0