Saudi Cultural Missions Theses & Dissertations

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Business Plan Proposal For Riyadh Tourism Sectore
(University of Surrey, 2024-05-17) Alshehri, Alya; Achterbergh, Leon
Riyadh, the capital of Saudi Arabia, is experiencing a surge in tourism, driven by progressive government initiatives and substantial investments in the tourism sector. Riyadh HopNExplore aims to capitalize on this burgeoning market by introducing an innovative open-deck tour bus service that offers a convenient and immersive way for tourists to explore the city's key attractions. The absence of a dedicated hop-on-hop-off bus service and limited public transportation options in Riyadh presents a lucrative opportunity for Riyadh HopNExplore to become a leading player in the tourism transportation sector.
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