Saudi Cultural Missions Theses & Dissertations
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Item Restricted Business Analysis Report of Next Plc & Marks&Spencer(University of Sussex, 2024-09-24) Alzahrani, Shouq; Hawas, AmiraThis Business Analysis Report provides a comparative evaluation of two leading UK retailers, Next Plc and Marks & Spencer (M&S), focusing on their business strategies, market positioning, operational efficiencies, and financial performance. Through a detailed analysis of the companies’ strengths, weaknesses, opportunities, and threats (SWOT), the report examines how both organisations have navigated challenges in the retail sector, including shifts in consumer behaviour, supply chain disruptions, and the impact of e-commerce growth. Financial data, including profitability, revenue growth, and cost management, are analysed alongside operational strategies such as product diversification and customer engagement. The report also highlights each company’s sustainability efforts and their approaches to innovation. Key recommendations are made for both companies to improve operational performance, adapt to market changes, and enhance their competitive edge in a rapidly evolving retail environment.11 0