Saudi Cultural Missions Theses & Dissertations

Browse

Now showing 1 - 1 of 1

Restricted
Role of Social Media In Managing Brand Image
(Queen Mary University of London, 2024) Baz, Abir; Chatterjee, Swagato
In my dissertation I have discussed the power of social media on managing brands image and changing people’s perspective on brands, as well as evaluating how red bull specifically has been impacted by social media activities as a market leader when it comes to energy drinks in the market.
33 0