Saudi Cultural Missions Theses & Dissertations
Permanent URI for this communityhttps://drepo.sdl.edu.sa/handle/20.500.14154/10
Browse
1 results
Search Results
Item Restricted Enhancing Market Presence and Brand Recognition for GM Mobility in the UK Wheelchair Accessible Vehicle Market: A Strategic Marketing Plan(University of Exeter, 2024) Waznah, Mohammed; Kurian, AlbyThis report investigates GM Mobility's current standing within the UK Wheelchair Accessible Vehicle (WAV) market and presents a strategic marketing plan designed to boost brand awareness, strengthen market presence, and drive sales. Using the SOSTAC framework, alongside PESTEL and SWOT analyses, the study identifies key external factors impacting GM Mobility’s market positioning, including opportunities and challenges related to digital visibility and community engagement. Findings reveal that, while GM Mobility holds a 25% share in the UK WAV market, it faces barriers such as limited marketing resources and low social media impact. The proposed strategy prioritizes enhanced brand positioning, community involvement, and targeted digital marketing initiatives. Key tactics include launching social media campaigns, improving search engine optimization (SEO), and partnering with influencers to expand reach. Objectives are set to increase brand awareness by 50% within 24 months, achieve a 25% boost in sales within one year, and enhance GM Mobility’s website performance to improve customer experience and online visibility. Through these strategies, GM Mobility is positioned to overcome current challenges, strengthen its market share, and achieve sustained growth in the UK WAV sector.12 0